Web Marketing







What is Online Marketing?


Online Marketing is application of Internet and associated technologies to achieve the company's marketing objectives.


Online Marketing has to do with the Internet as a distribution channel. The Internet can be used as a PLACE to promote a product or service, provide information to potential customers and to reach various geographical regions and specific niche markets.


CLIENT focused marketing is the secret for success of any company. Concentrating on client needs and wants will assist a business to please in fact to delight its customers more effectively and efficiently. Since acquiring a new consumer is costly than keeping the existing client, Building close relationships and retaining existing clients is extremely crucial.
Online marketing is best used in CONJUNCTION with other marketing media. Coordination between online and offline marketing activities is really important.


Internet Marketing Tools


Search Engine Marketing


Due to the fact that 85% of Internet surfers use search engines to find new websites, browse Engine marketing is crucial. Research study reports reveal that the majority of online purchases stem from online search engine. Leading 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves represent 80% of search engine traffic.



E-mail Marketing


E-mail marketing can be used to drive sales, offer consumer service and to construct close relationships with the clients. E-mail marketing is an expense reliable Internet Marketing tool and the results can be easily measured. If we are to rent an E-mail list from an outside source the reaction rates will be around 1 %.


Affiliate Marketing


Affiliate marketing is one site (An Affiliate) is promoting another website (Merchant) in exchange for a commission. Affiliate marketing is risk complimentary and cost effective marketing due to the fact that you pay only for performance.


Banner Advertising


When its present for the first time in 1994, banner advertising was extremely much popular and click through rates were around 25%. At present we can't anticipate a conversion rate above 2 % from a banner advertising campaign (Click through rates 0.5% untargeted banners and for targeted banners between 1-2%). Although the conversion rates are not satisfying banner marketing still considers as an efficient branding tool.


Viral Marketing


This is the "e" term for word of mouth. This medium might be utilized to get the word out about your business among the target audience. Viral marketing messages get 5-- 15% click through rate. 57% state word of mouth or viral marketing is their primary source of information about new websites. Hotmail is one of the first examples of Viral Marketing.


Publicity


Publicity is about producing awareness, developing trust and trustworthiness. Online news release distribution plays the main role in this.


Search Engine marketing is essential since 85% of Internet internet users use search engines to find brand-new websites. Email marketing can be utilized to drive sales, provide consumer service and to develop close relationships with the customers. Email marketing is a cost reliable Internet Marketing tool and the outcomes can be easily determined. Viral marketing messages receive 5-- 15% click through rate. 57% state word of mouth or viral marketing is their primary source of info about brand-new websites.
















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